Caring made simpler-
for families, freinds & communities.
Across Norway, around 1.5 million adults have a caregiving role for someone they love. When you realise these are typically ordinary people - family members, friends, community volunteers and not paid professionals - you start to appreciate the scale of unpaid, often unsupported home caregiving sector.
For many, this means juggling work, family or social life with visits, countless calls, texts and FaceTime check-ins just to confirm everything is okay that day; and thats before settling the loved one for the night.
Add to that endless on-their-behalf calls for appointments, dealing with municiple authorities, welfare, pharmacy visits, banks & services, chasing letters, filling in forms and the responsibility quickly becomes overwhelming.
Tasks disappear into a fog of group chats, misunderstandings build between siblings, and the caregiver ends up carrying the stress, guilt and all responsibility alone. That’s quite a price to pay for caring for someone you love.
Well, that’s all about to change.
We’re Passepå-
a Norwegian startup building the Care Team Workspace.
Making your time together the best it can be
Passepå is a shared workspace that helps families and care teams look after loved one’s ageing at home by providing administrative help, practical guidance and emotional support.
It’s designed to reduce the stress and fatigue that so often comes with caregiving, so you can spend less time managing and more time making your moments together - the best they can be.
With your loved one’s permission, Passepå captures simple signals about daily routines and wellbeing—through check-ins, notes and if available, updates from existing services or welfare technology.
AI-assisted summaries and prompts help caregivers notice possible changes earlier and suggest practical next steps—so families and care teams can follow up sooner, with less stress and less guesswork.
Passepå Workspace gives:
Less confusion: one shared plan, clear responsibilities, and agreed next steps
Fewer missed handoffs: tasks don’t disappear into calls, texts, or memory
Earlier check-ins: gentle prompts help caregivers decide when to follow up
More reassurance: caregivers feel supported, not alone
Good to know
Passepå is purposefully designed as a shared digital workspace that works alongside Norway’s secure welfare-tech infrastructure and municipal clinical systems, enabling families to benefit from technology without creating a parallel clinical or medical record system.
Passepå does not store official medical record content. With consent controls, Passepå may store user-entered caregiver notes, wellbeing check-ins, routines, tasks and permissions needed to run the workspace. Official health information is viewed in the source service where available, not copied into Passepå as a parallel clinical record.
Research-informed, caregiver-first approach
PassePå is being shaped in dialogue with Norwegian caregiving research and the “Bo trygt hjemme” reforms. We focus on non-clinical everyday support and caregiver wellbeing and we’re exploring a research-informed path (co-design and evaluation) to ensure we build what families and caregiver communities need.
Societal infrastructure
Passepå isn’t a new clinical system - Passepå is a care team workspace designed to sit along side today’s new a secure welfare-technology infrastructure and allow ordinary people to utilise technology to amplify their own care routines.
Non-clinical by design—Passepå does not store official medical record content; where supported, official health information is viewed in the source service rather than stored in Passepå. Passepå is being designed to align with Norwegian identity and interoperability standards, including ID-porten / HelseID where relevant, and HL7 FHIR / SMART on FHIR patterns.
Passepå is designed to help ordinary people make better use of that infrastructure—turning information, routines, and shared responsibility into calmer, clearer, more confident care.
Privacy & safety
Data-minimised: no medical records stored; caregiver notes and plans stay in Passepå.
Identity: designed to support secure sign-in patterns such as ID-porten / HelseID where relevant and where supported by partners.
Standards: FHIR/SMART for future interoperability.
AI posture: assistive, human-in-the-loop; no autonomous clinical decisions.
Passepå is designed to align with the direction of “Bo trygt hjemme” and related home-first care priorities in Norway.
Our mission is to utilize technology to enable loved ones to age safely at home by providing family and community caregivers with a level of support and coordination previously unimaginable.
PassePå Circle of Care is one shared place for the people, tasks and updates that matter.
Less chaos, less guilt, fewer assumption gaps — and more confident ageing at home.
One shared workspace: less app-switching, less scattered coordination
A clearer overview: appointments, tasks, check-ins and important updates in one place
Everyone on the same page: families, trusted helpers and services aligned around one shared plan
Clearer escalation: less confusion about who to call first when something feels off
Earlier follow-up — changes in routine or wellbeing made easier to spot
Easier service navigation — clearer guidance on who to contact and how to get things done
More connection, not just coordination — calls, messages, video and moments of joy in one place
PassePå doesn’t replace public services or welfare technology — it helps families and communities coordinate around them, with the older person’s privacy and consent at the centre
Key features:
Caregiver Workspace
Caregiver-tracked sleep, movement and mood at a glance. You can customise the dashboard to your preferences and add medication and appointment reminders.
It’s a shared workspace for updates and coordination. Send messages and photos, hold video conversations with your loved ones, and communicate with the entire care team without switching between different apps, making it simpler to care – wherever you are.
You can add your siblings, other family members, close friends, and relevant professionals to the team and share responsibilities. Add Passepå AI assistance to help organise tasks, summaries and reminders.
Where you hold Power of Attorney or other valid authority, Passepå can help you organise follow-up tasks, reminders and next steps across the caregiving process.
Simple and secure setup
Choose your care team, set clear roles, and decide who’s in the loop. Add a nurse or a municipal contact, address and contact details for GP and other key critical people you’d like in the care circle.
AI-assisted caring - for more confident support.
You decide the balance between independent living and supportive caregiving. You can start simple and add more automated assistance as needs change.
Our human-in-the-loop AI is designed to keep you in control while helping reduce mental load through summaries, prompts and practical support.
Carer support and assurance
We’re here to make caring easier to manage. Passepå can help keep you informed, support rescheduling where needed, and keep track of who’s done what and what need doing. It’s your personal assistant.
Administrative Coordination
Family, friends, and professionals all on the same page. See what happenning and who’s doing what. Track appointments, costs and expenses so everyone’s informed and everthing transparent.
Carer welbeing and encouragement.
Balancing work, family, and caring for a loved one can be hard enough as it is. Passepå can help organise your calendar, draft messages, and coordinate practical support such as food delivery where available. We’re here to help you do this.
Ai / Digital support tools
We use assistive, human-guided AI to help carers organise information and follow-up - for example by summarising check-ins and notes, and offering gentle prompts based on caregiver-entered context.
Here’s what AI helps with:
Summarise notes and check-ins into a simple weekly overview
Organise tasks and responsibilities across the care circle
Draft messages and questions for professionals or services
Highlight changes over time in caregiver-tracked routines (non-clinical)
Suggest practical next steps and reminders (human-led)
Here to care for you too!
Our AI assistant is here to help reduce the burden of mundane tasks, so you have more time to focus on what really matters.
Here to help you cope
We plan to work with trusted local services to help coordinate practical support such as food and grocery delivery. Voice-enabled requests may be added over time where supported.
Pipelined:
Insurance & benefit integration (NAV, municipal grants)
Financial guardianship / bill monitoring
End-of-life planning vault (documents, wishes)
Community & volunteer connection module (“Friendly visitor nearby?”)
Simplified mode (streamlined interface, memory prompts)
Integration with Nordic AI voice assistants (Tromsø/NIVA, etc.)
When the community is your family
Not everyone has family nearby, and for many people living alone is a normal way of life. Everyday support often comes from a wider circle: neighbours, friends, volunteers and other trusted local helpers.
PassePå is not a general community platform, but the shared workspace can include trusted support groups beyond the immediate care circle.
This makes practical support more reliable: check-ins, shopping, lifts, visits, and small tasks that help someone stay safe and steady for longer.
PassePå is being designed to work with - not against community apps, volunteer networks or residential support tools. Our ambition is to help amplify individual private care by integrating with the wider support environment, working together, with consent whilst maintaing privacy, security and clear defined roles.
Designed to reduce the burden
Practical AI support that helps you plan, communicate and follow through. From visit prep and shared task scheduling to gentle check-ins, prompts and micro-breaks - PassePå helps you stay calmer, more consistent, and more in control.
Planning & Logistics
Smart Calendar Sync: Integrates with Google/Apple/Outlook; imports health appointments.
Adaptive Checklists: Dynamic lists for GP, physio, municipal assessments; editable by family.
Situation-Aware Question Generator: AI suggests practical follow-up questions based on the caregiving situation and information entered by the care circle.
Route & Parking Helper: Built-in map with “nearest parking” and bus options.
Visit Prep Pack: Auto-compiled PDF/QR with questions, reminders, and care notes you choose to include.”
Home tasks scheduler: groceries, pharmacy pickup, laundry—assign to siblings/neighbors with gentle deadlines.
In-the-Moment Tools
Voice Note Capture: Dictation → auto-structured “Key points / Next step.
Consent Assistent: helps show current sharing settings and permissions in PassePå; secure identity-linked updates may be supported where available.
Quiet Mode: Silences non-urgent notifications during visits; logs them for later.
Safety & Escalation
Tiered Nudges: gentle notifications to action prompts, caregiver check-in and call guidance
Away Mode: Temporarily shifts responsibility; notifies circle
Emergency Checklist: what to do quick steps for falls, dehydration, confusion etc
Emotional & Mental Wellbeing
Daily Pulse Check: optional self-reported “How are you today?” check-in with simple trend view.
Micro-breaks: 2–5 min breathing/audio resets.
Encouragement Nudges: Contextual affirmations (“Great job coordinating today”).
Caregiver strain prompts: optional patterns in workload and activity can be highlighted to support manual task rebalancing.
Private Journal: Secure, voice/text entries; optional AI reflection.
Emotional Support
Care Circle Kudos: Weekly highlights with prompts to send appreciation.
Fairness Meter: Care load dashboard → suggests redistributions.
Moments of Joy for Caregiver: Positive recap of smiles, photos, progress.
Learning & Guidance
Micro-Lessons: Bite-sized caregiving education (lifting, hydration, communication).
Condition Cards: Pre-visit refreshers with practical follow-up questions.
Concierge & Practical Help
Task Concierge: Coordination support for services such as grocery delivery or transport, where available.
Paperwork Alerts: coordination support for services such as grocery delivery or transport, where available.
Safety Kits: Safety Kits: links to supported home-safety products and practical aids.
See what changed, share what matters. Record what’s done
PassePå is designed to work alongside Norway’s trusted digital services—so the family care team has a simpler, more intuitive way to coordinate care.
With the loved one’s permission, or other valid authority where required, caregivers may be able to view relevant official information in the source service’s secure environment and return to PassePå to share what matters and follow up.
Privacy comes first: PassePå stores caregiver notes, plans and permissions—not medical records.
Built to align with the secure Norwegian digital infrastructure
PassePå is designed to bring trusted services closer to the caregiver—so you can launch what you need and return to one shared plan with fewer handoffs between sites.
AI assistance helps coordinate, draft messages, and summarise changes over time—caregiver-led, with full control over what’s connected and who can see what.
Built on open standards from day one.
PassePå is designed to work with Norway’s digital ecosystem without unnecessary lock-in. Interoperability by design: alignment with HL7 FHIR interfaces, SMART on FHIR launch patterns, and secure sign-in approaches such as ID-porten and HelseID where relevant and supported.
It’s a state-aligned approach that makes integrations repeatable today and future-proof as more Norwegian services adopt the same standards.
PassePå is data-minimised by design. It stores your care plan, caregiver notes, and permissions—but does not store medical records. When available, official health information is viewed in the source service’s secure environment, then you return to PassePå via deep link / return-to-workspace.
PassePå is being designed as a caregiver-facing workspace that can sit alongside secure welfare-tech infrastructure from established partners.
As government policy turns towards aging at safely at home, loneliness and social isolation become more than emotional challenges. They affect health, resilience, caregiver burden and pressure on the wider care system. Passepå is designed to strengthen the family and community support around an older person so ageing at home feels less fragmented, less isolating and more sustainable.
Loneliness - a care issue, not a side issue.
Did you know
Older adults who are socially isolated with no partner or infrequent contact with children and family have a 15% higher risk of early death.
ANorLAG Ageing and Generations Study
Passepå helps strengthen the family support layer thus reducing fragmentation, improving continuity and supporting the unpaid caregivers already carrying a major share of the burden. With Menon estimating caregiving burden in Norway at NOK 63.4 billion, even modest improvements in coordination and support could create meaningful social value.
How Passepå could help detect withdrawal earlier
Passepå does not intent replace human relationships or claim to “solve” loneliness. What it does is help families and local cummunity carers become more present, more coordinated and more consistent around an older person, which can reduce some of the everyday conditions that allow loneliness to deepen. Here’s how Passepå may be able to contribute.
1. Help prevent “silent gaps” in family contact
One of the biggest drivers of loneliness is irregular, fragmented contact. Passepå gives families one shared place to coordinate updates, tasks and follow-up, making it less likely that everyone assumes “someone else checked in.”
2. Easier to notice withdrawal early without over-calling
Loneliness can grow quietly, but so can a normal need for peace and independence. Some older people genuinely prefer fewer calls and less “checking in.” PassePå helps families share observations over time so they can spot meaningful changes while also respecting the person’s preferred level of contact.
3. Reduce caregiver overwhelm, which can otherwise weaken contact
When caregiving feels chaotic, families often spend their limited energy on logistics, admin and worry rather than meaningful connection. Passepå reduces coordination fatigue by helping with reminders, shared roles, handovers and next steps. That can free up more emotional capacity for actual human presence.
4. Strengthens continuity, not just one-off check-ins
Loneliness is rarely reduced by isolated interventions. It is more often reduced by a pattern of steady contact, awareness and follow-through. PassePå supports this by helping the care circle stay aligned over time, so support is less random and more dependable.
5. Helps families stay emotionally present, not only practically involved
Passepå helps with the practical layer so family members can spend less time managing chaos and more time being daughters, sons, partners, siblings and friends.
6. Support a stronger feeling of “someone is there”
A major part of loneliness is feeling unseen, unsupported or forgotten. By improving communication and shared awareness across the care team, Passepå can help create a stronger sense that somebody is paying attention and that the older person is surrounded, not left to drift.
7. Reduces fragmentation across the wider support circle
Loneliness is often worsened when help is scattered — one sibling knows one thing, another handles forms, someone else visits occasionally, and no one has the full picture. PassePå creates one shared caregiver workspace, which helps the family act more like a connected support network rather than isolated individuals.
8. Supports ageing at home in a more humane way
If Norway expects more people to age at home for longer, the emotional and social side of home life matters more, not less. Passepå helps make that model more realistic by strengthening the emotional contact around the older person, not just the admin.
9. Avoidable deterioration linked to persistent loneliness
Helsedirektoratet states that persistent loneliness is a risk factor for serious health problems. PassePå should not claim a direct medical effect, but it is reasonable to argue that tools which improve connection, continuity and caregiver presence may help reduce some of the conditions in which loneliness worsens health and wellbeing.
10. Turns caregiver support into older-person support
This is the key Passepå point: by supporting the caregiver, Passepå also supports the cared-for person. A more confident, coordinated and less overwhelmed family is better able to provide contact, reassurance, follow-up and everyday companionship. That is where PassePå is designed to make a meaningful contribution to reducing loneliness.
Combating Loneliness with integrated companionship support
Small, everyday supports that can contribute to better mood, calmer days, and richer connection. PassePå plans to work with trusted suppliers to bring together gentle media, memory capture, social touchpoints and simple routines over time.
Music, podcasts & audiobooks to keep your loved one company during quiet hours. Familiar music reduces agitation and sparks reminiscence.
Roadmap: optional AI companionship features may offer supportive non-clinical conversation for seniors and caregivers, with clear boundaries and human choice.
For Carers:
One dashboard for care coordination, routine summaries and shared care planning. See what’s being done, when and by whom.
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Core Careteam Coordination:
Shared family dashboard - (daily overview: wellbeing, activity, reminders)
Calendar sync - (Google / Apple / Outlook)
Conflict detection - “meeting clashes with hospital visit”
AI-generated texts - reschedule emails or reminders
Smart task lists - shopping, pharmacy, visits, laundry
Taskdelegation- assignto siblings, friends, neighbors
Health & Appointment Support:
Appointment prep checklists (docs, meds, questions)
Doctor visit question generator (care-situation aware)
Live voice-note capture + automatic “visit summary”
Medication tracking overview
Consent / power of attorney management hub
Roadmap: potential read-only integrations with supported health platforms, subject to partner agreement, permissions and technical availability
Emotional & Mental Wellbeing
Daily pulse check (“How are you today?”)
Caregiver strain prompts based on optional activity patterns and self-reported check-ins
Encouragement nudges (“You’re doing great. Breathe.”)
Breathing / mindfulness micro-breaks
Private journal with optional AI reflection prompts
Moments of Joy recap (“Mum smiled in today’s photo”)
AI recognition & kudos (“Your sister handled today’s errands”)
Social & Family Dynamics
Care circle coordination hub
Fairness meter (AI-assisted suggestions for re-balancing care tasks)
Automatic kudos prompts (“Send Anna thanks for the pharmacy run?”)
Shared notes & photos
Moments of Joy timeline for all family members
Concierge & Practical Services
Integrated booking for transport, grocery delivery, cleaning
Paperwork reminders (municipal benefits, power-of-attorney renewals)
Home safety checklist + purchase links (grab bars, lighting, etc.)
Automated household task scheduling
Safety & Support
Tiered notifications for the care circle, with escalation paths set by the family and relevant provider arrangements
“Away mode” (temporary reassignment of caregiving)
Simple follow-up guides for situations that may need attention
Contact emergency numbers or municipal nurse directly
For Loved ones:
Tools for wellbeing check-ins, social connection and reminders making aging at home simpler, safer, more connected and far less lonely.
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Wellbeing & Daily Life
Mood check-in
Wellbeing check-ins
Caregiver-tracked or connected sleep / movement summaries where supported
Meal and hydration reminders
Medication reminders
Optional smart device integrations
“I’m OK” morning / evening confirmations
Gentle voice reminders
Emotional & Social Connection:
Moments of Joy feed
One-tap video calls •Daily photo slideshow
Voice message exchange
Birthdays & family news
Practical Tools
Simple calendar view
Medication checklist
“Ask for help” button
Connected service status indicator
Power of attorney visibility
Security & Control
Secure sign-in (BankID or other supported identity services)
Full transparency
Consent toggles
Clear privacy messages
For Municipalities:
Designed to work alongside existing welfare technology and relevant public services to support clearer coordination and family handoffs.
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Overview & Coordination
List of assigned citizens (opt-in, consented)
Status summary (check-ins, routine notes, follow-ups)
Communication feed (non-clinical messages with family)
Export to PDF/CSV for reporting
Interoperability
Roadmap: secure read-only integration with supported platforms where partner agreements and technical conditions allow
Designed to align with relevant national infrastructure requirements where applicable
Secure professional access methods to be defined per partner, role and regulatory context
Optional notes back to families (“Home visit done”, “Need refill check”)
Monitor and sensor status at a glace
PassePå is being designed to work alongside established care tools already used by municipalities and professional care providers, with partner integrations introduced over time
PassePå will not replace professional monitoring services or duplicate their role. Instead, where supported, it may give families a simple at-a-glance confirmation that a connected service is active and operating normally — while monitoring, alert handling, and follow-up remain with the authorised professionals responsible for that service.
At-a-glance status
See whether a connected service is active and operating normally.
Professional oversight remains
Monitoring, alerts and response stay with the authorised provider.
Family reassurance
A simpler way to feel informed without stepping into professional workflows.
Passepå is designed to sit alongside trusted municipal and partner services - giving families simple reassurance, while professional monitoring and follow-up remain where they belong.
Privacy
Passepå collects and stores only the limited personal data needed to run the workspace, such as account details, care-circle roles, permissions, notes and check-ins you choose to save. Passepå does not store official medical record content; where supported, official health information is viewed in the source service and the caregiver returns to Passepå for coordination.
How it works
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No clinical record content (e.g., lab results, imaging, GP notes.
No passwords for health portals.
No third-party sale or sharing of your data.
No “off-shore data harvesting”.
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Basic account info (e.g., your name/email).
Who’s in your care circle (e.g., daughter, neighbour) and their contact details.
Simple activity events (e.g., “link opened”, “reminder set”, “check-in completed”).
Optional notes/tasks you choose to save.
Everything is encrypted in transit and at rest.
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Only people you invite (e.g., a primary family caregiver with power of attorney or documented consent) can view or act in Passepå.
You can add or remove people at any time.
Every action is tied to a person, so you can see who did what.
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Passepå can help surface caregiver-tracked patterns, such as missed confirmations or changes in routine, and suggest a possible next step for human review.
A human decides whether to escalate: a family member, a neighbour in your circle, or a nurse/clinician.
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Non-custodial by default: view official records in official systems; keep Passepå light.
Standards-ready: designed to align with ID-porten / HelseID and FHIR / SMART app-launch patterns where relevant and where partners support them.
Privacy by design: role-based access, audit trail, DPIA/DPA templates, incident playbook.
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Download or delete your Passepå account data on request. Revoke access for any person in your care circle. Turn notifications on/off, choose app/voice/SMS. Ask questions anytime: dpo@passepa.no
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Auth: designed to support secure sign-in patterns such as OpenID Connect (OIDC) / OAuth 2.0 with PKCE, including ID-porten / HelseID where relevant and supported.
Browser: system browser (not an embedded webview) for stronger security.
Privacy: no official medical record content persists on Passepå servers; user-entered caregiver notes, check-ins, routines and permissions may be stored with consent controls.
Security: TLS everywhere; encrypted storage; least-privilege access; regular reviews.
Interop: Deep link + return-to-app today; SMART on FHIR app-launch where available.
The Situation
Three forces are colliding: more older adults, fewer hands, tighter budgets. The only scalable answer is to support families earlier with clearer coordination and faster follow-up so existing services can focus where they’re needed most. That’s what Passepå enables.
Passepå is the Care Team Workspace for family caregivers supporting ageing at home - caregiver-led check-ins, shared updates, and warm handoffs that help families and municipalities coordinate around one plan. Non-clinical by design—Passepå does not store official medical record content; where supported, official health information is viewed in the source service rather than stored in Passepå. Passepå is being designed to align with Norwegian identity and interoperability standards, including ID-porten / HelseID where relevant, and HL7 FHIR / SMART on FHIR patterns.
In brief
Problem
Care demand is rising faster than staffing.
Home-first policy shifts more coordination to families and frontline teams.
Today’s tools are fragmented and don’t translate into clarity for families.
Why now
“Bo trygt hjemme” (the Norwegian title for the international Ageing in Place policy) prioritises earlier support and home-based care.
Standards (ID-porten / HelseID where relevant, HL7 FHIR, SMART on FHIR patterns) make integrations simpler.
Public trust favours privacy-first solutions (no off-shore data harvesting).
Product
One calm flow: shared check-ins, reminders, contact guidance, and a shared plan.
Routine shift highlights: simple trends (routines, confirmations) help caregivers decide when to follow up.
Warm handoffs: clear summaries for the care circle and municipal contacts (when involved).
AI-assisted support for caregivers: organise, summarise, and reduce mental load (human-led).
Open-and-return: view official health information in the source service’s secure environment, then return to Passepå.
For municipalities
Fast to pilot: light integration, early signals on adoption and workload impact within weeks.
Capacity unlock: fewer avoidable contacts; clearer handoffs to the right team.
Governance: HITL by default, governance-ready logging for shared-workspace actions, DPIA/DPA templates, standards alignment.
Privacy & safety
Data-minimised: no medical records stored; caregiver notes and plans stay in Passepå.
Identity: designed to support secure sign-in patterns such as ID-porten / HelseID where relevant and supported.
Standards: FHIR/SMART for future interoperability.
AI posture: assistive, human-in-the-loop; no autonomous clinical decisions.
Go-to-market
Beachhead: innovation-forward municipalities + partner clusters.
Bottom-up pull: families adopt; municipal teams standardise.
Partners: caretech infrastructure providers (subject to agreement).
Business model (ARR streams)
Family subscription (monthly/annual) per care-circle workspace
Municipality/health authority-funded subscriptions per family case
Add-on extension packs + rollout services (training/evaluation/integration support)
Roadmap
Now (0–6 mo): prototype refinement, pilot preparation, fairness meter, paperwork reminders, calendar sync.
Next (6–12 mo): SMART on FHIR launch where supported; expanded caregiver training.
Later (12–24 mo): outcomes dashboards; evidence packs using governed FHIR access where supported (no data warehousing).
Moat
Policy fit: built for Bo trygt hjemme.
Trust moat: privacy-by-design, non-custodial architecture.
Execution moat: timing + handoffs (not feature sprawl), with standards baked in.
What we’re raising
Use of funds: municipal rollouts, evidence generation, integrations, accessibility & inclusion features.
KPIs: pilot - rollout conversion, cost-to-serve, outcome deltas (contacts, unplanned escalations, missed routines, caregiver burden.)
Contact
Investors & partners: investors@passepa.no
Municipalities: kommune@passepa.no
Raison d'être
Passepå exists because Norway is asking families and municipalities to do more with less while the daily coordination burden quietly shifts onto ordinary people. The evidence is now clear: family caregiving is increasingly digital, administrative, and time-intensive — and it’s already affecting work life and service pressure.
Norwegian policy alignment
“Bo trygt hjemme” — the direction is explicit
Norway’s Bo trygt hjemme reform aims to help older people live safely at home longer, and to delay the need for health and care services through better planning, prevention, and more targeted services — while improving use of personnel and resources.
https://www.helsedirektoratet.no/om-oss/forsoksordninger-og-prosjekter/bo-trygt-hjemme
Municipal scaling is part of the intent
KS frames Bo trygt hjemme as developing sustainable local communities and services, and spreading good solutions across municipalities — i.e., scaling what works, not reinventing it in every kommune.
https://www.ks.no/fagomrader/velferd/bo-trygt-hjemme
Digital-health infrastructure context
Government strategy: step-by-step digitalisation + trusted national services
The government describes national e-health solutions (including Kjernejournal / Helsenorge) as key infrastructure for digital interaction and information access. This underlines the strategic direction: continue building secure national rails while improving coordination and usability for citizens.
What this means for Passepå’s approach
Passepå’s stance — non-clinical by design (no medical records stored), with “open-and-return” viewing in source services — fits the direction of keeping official health data in official environments while still helping families coordinate actions around it.
Evidence the caregiver burden is already “digital admin”
OsloMet: digital help is now the most common help adult children provide
OsloMet research (NOVA – Norwegian Social Research) found that helping parents with online tasks is now the most common type of help working adult children provide — including smartphones, online banking, and accessing public-sector digital information.
https://www.oslomet.no/en/research/featured-research/digital-help-from-children-to-elderly-parents
OsloMet: “half of older people need help paying a bill”
OsloMet also highlights that many older people need assistance to do basic digital tasks such as paying a bill via online banking and navigating services like Helsenorge — and frames this as a fast-moving digitalisation issue.
https://www.oslomet.no/forskning/forskningsnyheter/eldre-hjelp-betale-regning
Why this matters: Passepå isn’t solving “medical care.” It’s solving the coordination layer around everyday life, admin and follow-up — the part families are already doing.
Loneliness & social isolation (health impact, not just wellbeing)
Loneliness is not only a quality-of-life issue — it’s a measurable public-health risk. Social connection protects health, while social isolation increases the risk of illness and premature death.
A large Norwegian study based on the NorLAG survey (OsloMet / NOVA), following close to 10,000 Norwegians over around 20 years, found that older adults who were more socially isolated — defined as living without a partner and/or having infrequent contact with children, family and friends — had an approximately 15% higher risk of early death. The analysis pointed to two drivers as especially important: not having a partner and infrequent contact with children.
https://www.oslomet.no/en/research/featured-research/elderly-no-partner-early-death
In the same OsloMet write-up, there is also an additional finding: in this dataset, men who reported feeling lonely “sometimes” or “often” showed around a 20% higher mortality risk during follow-up, even when accounting for social isolation.
At a global level, the World Health Organization (WHO) summarises a broad evidence base showing that social isolation and loneliness affect both physical and mental health, quality of life, and longevity — and that strengthening social connection is a legitimate health intervention.
https://www.who.int/teams/social-determinants-of-health/demographic-change-and-healthy-ageing/social-isolation-and-loneliness
https://www.who.int/news/item/30-06-2025-social-connection-linked-to-improved-heath-and-reduced-risk-of-early-death
Why this matters for Passepå: caregiver support is not only about tasks and admin. For many older adults, family contact is also the most important protective factor against isolation — and coordination tools that enable frequent, warm, low-friction contact can reduce risk earlier, before situations become acute.
Evidence caregiving pressure leaks into the workplace
OsloMet: some formal absence is actually sick leave used for caregiving
OsloMet research on working adults caring for older parents reports increased work absence among those helping parents, and finds that more than a third of formal absence (in their categorisation) was via the sick-pay scheme being used to provide care.
https://www.oslomet.no/forskning/forskningsnyheter/hjelp-gamle-foreldre
Why this matters: this is a societal cost signal. If families need to “borrow” sick leave to cope, coordination and support tools that reduce friction earlier are not a nice-to-have.
Research direction: Ageing in place needs better “preconditions,” not just services
OsloMet research programme: “Enabling Ageing in Place”
OsloMet’s AgePlace project explicitly targets the preconditions for safe ageing in place (2024–2027), reinforcing that “ageing at home” is not only about services — it’s about the conditions that make home-based living safe and sustainable.
https://www.oslomet.no/en/research/research-projects/ageplace
Market reality: home follow-up is growing, but it’s service-led
Nasjonalt senter for e-helseforskning describes digitally following up patients at home as often organised by municipalities, typically for patients with chronic conditions and risk of deterioration.
https://ehealthresearch.no/en/digitally-following-up-patients-at-home/p7
Passepå’s gap claim: home follow-up can be clinically organised, but the family coordination layer (roles, routines, handoffs, “what changed?”) still remains fragmented — and that fragmentation spills into municipal workload and caregiver stress.
Global alignment
UN Sustainable Development Goals
“Ageing in place” and caregiver support map naturally to:
SDG 3: Good Health and Well-Being
SDG 10: Reduced Inequalities
SDG 11: Sustainable Cities and Communities
SDG 17: Partnerships for the Goals
WHO + UN Decade of Healthy Ageing (2021–2030)
The UN Decade of Healthy Ageing (2021–2030) is led by World Health Organization and focuses on improving the lives of older people, their families and communities — with emphasis on coordinated action across sectors.
https://www.who.int/europe/news/item/06-01-2021-decade-of-healthy-ageing-2021-2030